Watch this video and be ready to discuss in class the following questions:
Define the term national Brand.
What is it associated with. Use positive verbs mentioned in the video and
explain what does each verb implies?
How does a country brand
influence on increasing or strengthen of the country’s economy?
%%%%%%%%%%%%%%%%
Now watch
these two videos of branding in Peru and Costa Rica to be able to apply
the concept of branding from the former video and the implications of
the terms used for each country. Explain how each is term is
examplefied.